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How to Maximise Retail Revenue

How do you empower even your shyest employees to maximise retail revenue? Simply link retail items to the customer experience and give employees relevant scripts to use.

For example:

  • Remind the customer all the products used in their treatment are available in the shop at reception and some are on promotion.
  • Stock a variety of souvenir items and explain they can continue their experience at home.
  • Offer gift packs of various products which sell easily during the holiday season and ask customers before payment if they would like to buy any gifts for friends and family.

A variety of ideas are described in our Spa Sessions Team Meetings Manual, which also guides you through how to brainstorm additional ideas with your employees. This activity helps you to discover even more options which best suit your business, whilst motivating employees to generate more revenue for the business.

International Spa Consultant, Naomi Gregory, developed these useful and practical training sessions to enhance the overall performance of your business. The "Linking Retail Items to the Experience" Session is in our Business Success Manual, or to receive all 60 Sessions also covering Service Experience and Team Performance, select the Package of three Manuals.

Spa Consultants may also use these Manuals to guide their clients on performance improvement. If you are interested in becoming a Spa Consultant, or improving your existing consulting business, take a look at our Spa Consultant Manual and ToolKits.

A Sample of 6 Sessions is available for download here.


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