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ABOUT THE MANUAL
The Spa Consultant Manual helps both new and existing consultants understand their real opportunities in the spa industry and provides a framework to put a practical action plan in place to fast-track and promote a their business.
The Manual also includes a collection of editable templates for the key assets and deliverables consultants need to pitch and provide to spa clients, plus outlines important advice from experienced spa consultants to help make a professional first impression and develop a strong reputation within the industry. A variety of other recommended resources are described for your further consideration to add value to your business success.
This is ideal for those who have lost or wanted to change their jobs during the pandemic and start something new.
This manual is also imperative if you are leaving or have left your previous employer and you may be doing similar work. It mitigates any investigation you have breached copyright with them and taken any of their intellectual property illegally with you to create your new business.
- How to Identify your Specific Consulting Opportunities
- Action-based Business Plan and Marketing Strategy Framework
Advice from Experienced Consultants
Key Editable Assets and Deliverables Templates
- Supporting Resources Available to Maximise Your Success
The Manual is provided in both a secure PDF file and an editable Microsoft Word file and the Asset and Deliverable Templates are in editable Microsoft Word or Excel, for your convenience and easy customisation.
I have always found Intelligent Spas' Manuals indeed relevant to spa operations, practical, very useful and helpful. I highly recommend them.
Thanks for your great work Julie.
Farida Brouwer, Founder & Managing Director, Salamander Lifestyle
There are also related discounted Packages available, including:
- Spa Consultant Manual + SOP Manual + Spa Treatments Manual
- Spa Consultant Manual + 5 Hours Mentoring
- Spa Consultant Manual + 10 Hours Mentoring
Table of Contents
|1||How to Use this Manual||4|
|1.1||Copyright and Disclaimer||4|
|1.2||About Intelligent Spas||4|
|1.4||Re-setting the Automated Numbering System||5|
|2.1||About this Manual||6|
|2.2||The Most Important Action to Take When Starting a Consulting Business||6|
|3||How to Identify Your Specific Consulting Opportunities||7|
|3.1||Typical Spa Consulting Projects||7|
|3.2||What Do You Have to Offer?||7|
|3.3||How to Identify the Opportunities in your Market||10|
|3.4||What is the Best Way to Reach your Potential Clients?||12|
|3.5||Who are your Main Competitors?||12|
|3.6||Who do you Observe as Case Studies or Role Models?||13|
|4.1||What is your Value Proposition?||14|
|4.2||How to Create an Action-Based Business Plan||14|
|4.3||Business Model Template||15|
|4.4||Action Plan Template||16|
|4.6||Brand Identity Template||17|
|4.7||Sales and Marketing Plan Template||19|
|5||Advice from Experienced Consultants||20|
|5.2||How to Value your Time||20|
|5.3||How to Cost out a Project||20|
|5.4||What to Know about Billing||21|
|5.5||How to Define your Professional Image||22|
|5.6||How to Balance your Schedule||23|
|5.7||Why you Should Track your Time||23|
|6||How to Edit the Templates||25|
|6.2||File Management for Clients||25|
|6.3||Adding your Brand Identity to the Deliverables||25|
|6.4||How to Customise the Templates||26|
|7||Key Editable Assets and Deliverables Templates||27|
|7.1||Project Outline and Agreement Template||27|
|7.2||Detailed Proposal Template||27|
|7.3||Project Timeline Template||28|
|7.4||Project Costing Template for Fees and Expenses||28|
|7.5||Invoicing Timeline Template||29|
|7.6||Report Template with Example Disclaimer||30|
|8||Supporting Resources Available to Maximise Your Success||31|
|8.1||How to Customise Intelligent Spas’ Publications for your Clients||31|
|8.2||What Consulting Project Templates are Available from Intelligent Spas||31|
|8.3||How to Use Intelligent Spas’ Industry Research to Win Clients||32|
|8.4||Use our Mentoring Packages for Added Support||33|
This product is designed only for use by prospective or existing spa consultants and is only offered as Single Location or Headquarters/Regional Offices User Licenses and must not be shared with other entities or clients. You may not use this manual to advise other parties how to be a consultant.
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Julie Garrow developed a mission in 2001 to assist spa owners, managers and employees provide seamless spa experiences to their valued guests, after realising via consulting and mystery shopping projects, new spas in particular, were not operating efficiently and delivering the promised level of relaxation. Her consulting career in hospitality and leisure in the late 90’s led her to specialise in the spa sector when it was still a very young industry and Julie founded Intelligent Spas to author a range of publications which spas could easily reference and implement in order to improve their performance and service delivery.
Julie initiated a partnership with Maggie Gunning, an experienced spa director and consultant, to develop a range of international standard, Spa Operating Policies and Procedures Manuals, resulting in detailed and practical guidelines spa owners, managers, and employees require to support an efficient business, whilst delivering consistently high service standards. The manuals have been updated and refined over the years as the industry has matured. Julie and Maggie have teamed up again to provide quality spa treatment manuals for new and existing spas.
In 2009, Julie was awarded the "Distinguished Industry Leader" title in The Crystal Awards Asia Pacific, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.
Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing. Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.