USA Spa Benchmark Report 2019
Use industry benchmarks to maximise your profit by identifying areas where you can enhance your performance.
Intelligent Spas' USA Spa Benchmark Report 2019 contains vital statistics to update the industry on recent and predicted financial and operational performance, featuring 2017 and 2018 actual results and 2019 forecasts. Plus 2008 benchmarks are included to highlight the various changes in the industry over the last decade.
This latest Report presents the following global spa industry benchmarks, as well as sub-sample responses from spas operating in the USA:
- Spa Set Up in 2019
- Opening Hours
- Treatment Hours Available
- Spa Size
- Number of Treatment Rooms by Occupancy
- Supporting Facilities
- Treatment Locations
- Treatment Starting Prices
- Total Revenue
- Revenue per Spa
- Revenue per Visit
- Revenue per Square Metre/Foot
- Revenue per Treatment Room
- Revenue per Available Treatment Hour
- Revenue per Employee
- Revenue per Therapist
- Treatment Revenue
- Treatment Revenue per Spa
- Treatment Revenue as a proportion of Total Revenue
- Average Treatment Price
- Treatment Revenue per Visit
- Treatment Revenue per Treatment Room
- Treatment Revenue per Available Treatment Hour
- Treatment Revenue per Therapist
- Treatment and Occupancy Benchmarks
- Number of Treatments Sold
- Treatment Room Hours Sold
- Average Treatment Time
- Treatment Room Occupancy
- Retail Revenue
- Retail Revenue per Spa
- Retail Revenue as a Proportion of Total Revenue
- Average Retail Revenue per Visit
- Spa Visits
- Visits per Spa
- Proportion of Female and Male Visitors
- Visits per Treatment Room
- Visits per Employee
- Visits per Therapist
- Hotel and Resort Spa Capture Rates
- Capture Rate of Total Hotel Guests
- Proportion of Total Spa Visits from Hotel Guests Versus non In-House Guests
- Spa Employees
- Total Employees
- Number and Proportion of Therapists
- Employees per Treatment Room
- Therapists per Treatment Room
Other supporting information is listed in the Table of Contents below.
HOW TO USE THE RESEARCH
Spas owners and managers use this important research to compare their performance and identify their spa's strengths and weaknesses so they may act to address areas requiring improvement, ultimately to increase revenue and profit. Benchmarking helps spa owners and managers feel in control of their business.
Consultants use the research to gain updated knowledge of the industry so they may better advise their clients during projects such as feasibility studies, spa concept design, pre-opening activities and business planning. When choosing a consultant, confirm they have the latest available research for your proposed location and spa type.
Investors and banks use the benchmarks to complete due diligence, feasibility studies and approve loans.
Associations refer to industry statistics in conversations with government and other organisations to create new initiates and generate positive change for the industry.
Suppliers, Tourism Boards, Travel Companies and other stakeholders use research to better understand the industry they are servicing so they can maximise their business potential and offer relevant products to their clients.
ABOUT THE RESEARCH
Information was collected via a detailed survey completed by spa owners/managers, then combined with additional secondary research conducted by Intelligent Spas to provide a comprehensive statistical report on the global spa industry.
The Report is delivered in PDF format.
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Table of Contents
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Julie Garrow, Founder and Managing Director of Intelligent Spas, began her market research career about 25 years ago in the tourism and hospitality sectors, then pioneered statistically reliable 'spa' industry research across the globe from 2001.
Specialising in quality spa industry research, Julie created Intelligent Spas’ uniquely independent, "Global Spa Benchmark Program", which produces a range of key financial and operational benchmarks to help spa operators track and improve their performance.
She authored a chapter entitled "Spa Industry Benchmarking" in the published text book ‘Understanding the Global Spa Industry’, which was edited by Marc Cohen and Gerard Bodeker and published by Elsevier in 2008. Julie has also developed and conducted various Spa Consumer Surveys across the Asia Pacific region.Julie achieved "Distinguished Industry Leader" in The Crystal Awards Asia Pacific 2009, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.
Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing. Julie is from Australia and currently resides in Singapore with her husband, Stu and their son, Conrad.