Intelligent Spas provides 'performance enhancing' publications for the spa industry, via actionable research and detailed operations and training manuals, which are available for immediate download and starting from just US$10.
Featured Publications
OUR CUSTOMERS SAY
"I have always found Intelligent Spas' Manuals indeed relevant to spa operations, practical, very useful and helpful. I highly recommend them. Thanks for your great work Julie."
Farida Brouwer
Founder & Managing Director, Salamander Lifestyle
"Julie Garrow has long been known for her independent spa industry research, setting the standards in the region of quality statistics quoted by government and industry across the region. The Thai Spa Association commissioned Intelligent Spas to prepare the first Thailand Spa Consumer Report. The research enabled spa operators, consultants and hoteliers alike to better understand consumer behaviours, expectations and preferences in preparation of future visits."
Andrew Jacka
Chairman, Asia Pacific Spa & Wellness Coalition (APSWC) and Director Spa Origins Consulting
"Julie and her team have done a great job over many years at seeking out the information and presenting it in a clear and precise format. As such, we've been very happy to support Intelligent Spas' industry surveys over the years and will continue to do so. Their Spa Benchmark Research, in particular, has been a valuable tool as we manage our existing businesses and indeed look at growth opportunities in new markets."
Trent Munday
Regional Vice President, Mandara Spa
"Highly recommend! We used Intelligent Spas’ Custom Research to support a market feasibility study. The research provided us with in-depth information we needed to better understand multiple regions, including the Middle East. Julie Garrow was an absolute pleasure to work with and exceeded our expectations in providing on-going guidance and support. I would definitely hire Intelligent Spas again before proceeding with any medium to large spa and wellness project - the entire process was very clear, honourable and professional."
Judy Chapman
Spa Curator, Judy Chapman Consulting Pty Ltd
Julie was the first person to be talking KPI on an industry wide basis going back to the early 2000's. As ever, she was and remains focused on bringing best practise and knowledge regarding spa operations to the wider audience.
Greg Payne
Director at Spa & Wellness Advisory
Julie provided some of the most actionable feedback I have ever heard when she advised my new start up on customer journeys and delivery experience. The detail in her analysis and reporting made it easy to implement her suggestions and ideas, plus her independent opinions helped to iron out some subtle flaws and improve our overall service offering. Thanks again Julie!
Steven Feiner
Co-Founder & CEO at ABF Group
First known Julie from Intelligent Spas with quality and standard of research in spa industry information. It’s my pleasure working with her as board member of Asia Pacific Spa and Wellness Coalition (Treasurer). Her devotion with high responsibility is much appreciated. Looking forward to an opportunity to collaborate with Julie again in the future.
Phattiraporn Khiewsanun
Executive Board (Secretary) Asia Pacific Spa and Wellness Coalition, WorldSkills Expert Faculty Representative Spa and Wellness Specialist, Consultant, Trainer, Educator
Blog posts
Survey Report: Impact of US Tariffs on the Spa Industry
New Water Treatment Protocols
What is Your Business Impact Following the New Tariffs?
Consultant Assets
How to Assess Performance After a Busy Season
Your Goals and Year of the Snake
Subscriber Benefits
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About Us
Founded in Singapore in 2001, Intelligent Spas pioneered Spa Industry Research across the greater Asia Pacific region and provides Spa Operations and Training Manuals designed to achieve cost efficiencies, greater service standards and a happy work environment.
JULIE GARROW, Founder
I help spa industry professionals enhance their business performance by providing a variety of detailed Operations and Training Manuals and reliable Industry Research which empowers them to make small or significant changes to reach their potential.
