Spa Consultant Manual

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ABOUT THE MANUAL

The Spa Consultant Manual helps both new and existing consultants understand their real opportunities in the spa industry and provides a framework to put a practical action plan in place to fast-track and promote a their business.

The Manual also includes a collection of editable templates for the key assets and deliverables consultants need to pitch and provide to spa clients, plus outlines important advice from experienced spa consultants to help make a professional first impression and develop a strong reputation within the industry. A variety of other recommended resources are described for your further consideration to add value to your business success.

This is ideal for those who have lost or wanted to change their jobs during the pandemic and start something new.

This manual is also imperative if you are leaving or have left your previous employer and you may be doing similar work. It mitigates any investigation you have breached copyright with them and taken any of their intellectual property illegally with you to create your new business.

The major sections of the Spa Consultant Manual include:

How to Identify your Specific Consulting Opportunities
Action-based Business Plan and Marketing Strategy Framework
Advice from Experienced Consultants
Key Editable Assets and Deliverables Templates
Supporting Resources Available to Maximise Your Success

The Manual is provided in both a secure PDF file and an editable Microsoft Word file and the Asset and Deliverable Templates are in editable Microsoft Word or Excel, for your convenience and easy customisation.

I have always found Intelligent Spas' Manuals indeed relevant to spa operations, practical, very useful and helpful. I highly recommend them.

Thanks for your great work Julie.

Farida Brouwer, Founder & Managing Director, Salamander Lifestyle

There are also related discounted Packages available, including:

1	How to Use this Manual		4
	1.1	Copyright and Disclaimer	4
	1.2	About Intelligent Spas	4
	1.3	File Management	5
	1.4	Re-setting the Automated Numbering System	5
	1.5	Format Options	5
2	Introduction		6
	2.1	About this Manual	6
	2.2	The Most Important Action to Take When Starting a Consulting Business	6
3	How to Identify Your Specific Consulting Opportunities		7
	3.1	Typical Spa Consulting Projects	7
	3.2	What Do You Have to Offer?	7
	3.3	How to Identify the Opportunities in your Market	10
	3.4	What is the Best Way to Reach your Potential Clients?	12
	3.5	Who are your Main Competitors?	12
	3.6	Who do you Observe as Case Studies or Role Models?	13
4	Business Plan		14
	4.1	What is your Value Proposition?	14
	4.2	How to Create an Action-Based Business Plan	14
	4.3	Business Model Template	15
	4.4	Action Plan Template	16
	4.5	Marketing Strategy	17
	4.6	Brand Identity Template	17
	4.7	Sales and Marketing Plan Template	19
5	Advice from Experienced Consultants		20
	5.1	Be Realistic	20
	5.2	How to Value your Time	20
	5.3	How to Cost out a Project	20
	5.4	What to Know about Billing	21
	5.5	How to Define your Professional Image	22
	5.6	How to Balance your Schedule	23
	5.7	Why you Should Track your Time	23
6	How to Edit the Templates		25
	6.1	Introduction	25
	6.2	File Management for Clients	25
	6.3	Adding your Brand Identity to the Deliverables	25
	6.4	How to Customise the Templates	26
7	Key Editable Assets and Deliverables Templates		27
	7.1	Project Outline and Agreement Template	27
	7.2	Detailed Proposal Template	27
	7.3	Project Timeline Template	28
	7.4	Project Costing Template for Fees and Expenses	28
	7.5	Invoicing Timeline Template	29
	7.6	Timesheet Template	29
	7.7	Invoice Template	29
	7.5	Receipt Template	30
	7.6	Report Template with Example Disclaimer	30
	7.7	Presentation Template	30
8	Supporting Resources Available to Maximise Your Success		31
	8.1	How to Customise Intelligent Spas’ Publications for your Clients	31
	8.2	What Consulting Project Templates are Available from Intelligent Spas	31
	8.3	How to Use Intelligent Spas’ Industry Research to Win Clients	32
	8.4	Use our Mentoring Packages for Added Support	33
9	Section Template		34
	9.1	Heading Template	34
	9.2	Heading Template	34
	9.3	Heading Template	34

Important Notes:

This product is designed only for use by prospective or existing spa consultants and is only offered as Single Location or Headquarters/Regional Offices User Licenses and must not be shared with other entities or clients. You may not use this manual to advise other parties how to be a consultant.

Choose the Customer Group Type drop down box to view pricing and complete your purchase. If your business has or will have one office location, choose Single Location. If your business has or will have multiple office locations, choose headquarters/regional offices. Definitions and terms may be viewed here.

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Refunds are not available because the publications are delivered in electronic format. A range of information, including publication descriptions, detailed table of contents, sample pages, testimonials, news articles, plus responsive customer service are provided to assist your decision to purchase. If you have any additional questions, please contact us.

Electronic Delivery of Publication Files

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Frequently Asked Questions may be viewed here.

Terms of Purchase, Privacy and Copyright may be viewed here.

Contributors

Julie Garrow developed a mission in 2001 to assist spa owners, managers and employees provide seamless spa experiences to their valued guests, after realising via consulting and mystery shopping projects, new spas in particular, were not operating efficiently and delivering the promised level of relaxation. Her consulting career in hospitality and leisure in the late 90’s led her to specialise in the spa sector when it was still a very young industry and Julie founded Intelligent Spas to author a range of publications which spas could easily reference and implement in order to improve their performance and service delivery. Julie initiated a partnership with Maggie Gunning, an experienced spa director and consultant, to develop a range of international standard, Spa Operating Policies and Procedures Manuals, resulting in detailed and practical guidelines spa owners, managers, and employees require to support an efficient business, whilst delivering consistently high service standards. The manuals have been updated and refined over the years as the industry has matured. Julie and Maggie have teamed up again to provide quality spa treatment manuals for new and existing spas. In 2009, Julie was awarded the "Distinguished Industry Leader" title in The Crystal Awards Asia Pacific, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry. Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing. Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.