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New Global Spa Benchmark Report 2019 Released by Intelligent Spas

Singapore, December 2019 - Intelligent Spas' new global spa industry research found average revenue per spa halved over the last decade due to a supply and demand imbalance, however revenue per visit has increased, compared to its inaugural global spa benchmark survey which published 2008 results. The findings confirm many revenue and visit indicators have decreased significantly and prove it is a challenging business environment for spa owners and managers. This is the first in a new series of Spa Benchmarks Reports now available to help stakeholders in the spa industry enhance their performance by staying up to date with market changes. 

The first Report available is the Global Spa Benchmark Report 2019 by Region and contains over 1,130 statistics to help spas and other industry stakeholders compare their financial and operational performance to market conditions, then initiate improvements to maximise profit.

The Global Spa Benchmark Report 2019 by Region presents forecast results for 2019 and 2018 and 2017 actual results, plus sub-sample responses by the Americas, Asia Pacific, Europe and Middle East and Africa regions.

2008 benchmarks published in our inaugural report are also included to highlight the various changes in the industry over the last decade.

The following types of benchmarks are included in the report:

  • Spa Set Up in 2019
  • Total Revenue
  • Treatment Revenue
  • Treatment and Occupancy Benchmarks
  • Retail Revenue
  • Spa Visits
  • Hotel and Resort Spa Capture Rates
  • Spa Employees

Julie Garrow, Founder and Managing Director of Intelligent Spas stated "the industry has changed significantly over the last decade and during that time, spas continued to be challenged with financial and operational issues, ranging from maintaining existing clients, attracting new guests and managing revenue targets, whilst new spas entered their marketplace. The aim of Intelligent Spas’ Research Program is to help spas tackle the ever-changing conditions of their business environment via updated, high quality industry statistics and we expect the volume of information contained in this report will greatly help spa owners, managers, investors and other industry stakeholders to enhance their performance."

Thank you to the spa owners, managers and group directors who supported the research project. Please contact us if you have not seen instructions to access your report.

We gratefully acknowledge the spas who participated in the research, plus thank our Research Sponsors who contributed financial and other support to the project, highlighting their meaningful thought leadership and dedication to the industry:

  • TAC – The Assistant Company
  • Asia Pacific Spa & Wellness Coalition (APSWC)
  • Spa & Wellness Association of Singapore (SWAS)
  • Association of Malaysian Spas (AMSPA)
  • Malaysian Association of Wellness and Spa (MAWSpa)

Andrew Jacka, Chairman of the Asia Pacific Spa and Wellness Coalition (APSWC) added “the spa and wellness industry has very limited reliable statistical information available to base its claims of growth and development upon.  It is for this reason the APSWC is very pleased to support this significant benchmark report which will enable many industry operators to assess their future.  We urge all industry players to participate in industry research as those that provide the input can garner the most benefit from the resultant output.” 

The President of the Spa and Wellness Association of Singapore (SWAS), Edward Wong, shared “I find the detailed information in the Global Spa Benchmark Report very useful in supporting business review and strategic planning for spa owners and managers. The comparisons of 2008 and 2018 global and regional benchmarks are astonishing. I recommend all spa stakeholders to read this report.”

The President of the Association of Malaysian Spas (AMSPA), Datin Jeanette Tambakau stated "with the spa and wellness industry fast becoming the world’s largest leisure industry, an accompanying need for information and statistics arises. The industry is naturally looking to define marketing strategies and examine past and future trends. Yet while the services, products and, in some cases, profits of the industry have grown exponentially, the gap in quality information and statistics has grown wider. Thus, AMSPA is in full support of Intelligent Spas’ significant Benchmark Report as we converge on a need to increase our knowledge about this vast global spa industry."

Dr Baskaran Kosthi, Senior Advisor and former President of Malaysian Association of Wellness & Spa (MAWSPA) added "the wellness and spa industry has grown so rapidly around this region and even globally. As a result, it's tough to keep up with the statistics. I'm glad Ms Julie Garrow has put in so much effort and time to come up with this detailed report. Please take advantage of such fine work."

    The full list of benchmarks included in the report is below:

    • Spa Set Up in 2019
      • Opening Hours
      • Treatment Hours Available
      • Spa Size
      • Number of Treatment Rooms by Occupancy
      • Supporting Facilities
      • Treatment Locations
      • Treatment Starting Prices
    • Total Revenue
      • Revenue per Spa
      • Revenue per Visit
      • Revenue per Square Metre/Foot
      • Revenue per Treatment Room
      • Revenue per Available Treatment Hour
      • Revenue per Employee
      • Revenue per Therapist
    • Treatment Revenue
      • Treatment Revenue per Spa
      • Treatment Revenue as a proportion of Total Revenue
      • Average Treatment Price
      • Treatment Revenue per Visit
      • Treatment Revenue per Treatment Room
      • Treatment Revenue per Available Treatment Hour
      • Treatment Revenue per Therapist
    • Treatment and Occupancy Benchmarks
      • Number of Treatments Sold
      • Treatment Room Hours Sold
      • Average Treatment Time
      • Treatment Room Occupancy
    • Retail Revenue
      • Retail Revenue per Spa
      • Retail Revenue as a Proportion of Total Revenue
      • Average Retail Revenue per Visit
    • Spa Visits
      • Visits per Spa
      • Proportion of Female and Male Visitors
      • Visits per Treatment Room
      • Visits per Employee
      • Visits per Therapist
    • Hotel and Resort Spa Capture Rates
      • Capture Rate of Total Hotel Guests
      • Proportion of Total Spa Visits from Hotel Guests Versus non In-House Guests
    • Spa Employees
      • Total Employees
      • Number and Proportion of Therapists
      • Employees per Treatment Room
      • Therapists per Treatment Room

    You may purchase the reports and packages online at, then download the report file(s) immediately.

    About Intelligent Spas

    Intelligent Spas is the only independent research company specialising in the spa industry which provides consistent, reliable research globally. Intelligent Spas provides 'performance enhancing' publications for the spa industry, via actionable research and detailed operations and training manuals, which are available for immediate download and starting from just US$30.

    Those interested in spa industry research and resources may visit to view and immediately download available Spa Industry Research Reports and Spa Operations and Training Manuals.

    News Media Representatives

    Reference Source as:   Global Spa Benchmark Report 2019 by Region by Intelligent Spas 

    Notes - only content in this press release may be quoted in public. Additional statistics contained in Intelligent Spas' newsletter may not be quoted publicly without written permission from Intelligent Spas, to preserve the subscriber-only benefit.

    SUBSCRIBE HERE to join Intelligent Spas' Media Contacts List



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