Make it easy to purchase retail items. This not only generates additional revenue for your business, it also provides a convenient and helpful service to customers who won't need to make extra trips to purchase gifts.
I believe retail revenue is a missed opportunity for many businesses, based on what I experience during the Mystery Shops I conduct.
Simply, offer a range of gifts and gift packs that are easy to purchase at checkout for in-house customers, even display gift sets in the relaxation area to prompt the idea.
Advertise gift options to your subscribers and business partners, plus get attention from street traffic with sandwich boards and window displays. If you haven't already organised pre-packaged gift packs from your product suppliers, it's quite easy to put them together yourself - get your team involved and get the holiday spirit started!
Related Article: How To Maximise Retail Revenue
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