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7 New Market Level Spa Benchmark Reports

Singapore, January 2020Intelligent Spas' releases seven new Spa Benchmark Reports providing spas in the USA, Bali, Malaysia, Thailand, India, Maldives and Greece with updated statistics to help enhance their performance via more accurate business analysis and decision making.

Each of these new Spa Benchmark Reports presents over 480 global and country/area level statistics including forecast results for 2019, actual results for 2018 and 2017, plus 2008 benchmarks published in our inaugural global report, which highlight the various changes in the industry over the last decade.

The following types of benchmarks are included in the report:

  • Spa Set Up in 2019
  • Total Revenue
  • Treatment Revenue
  • Treatment and Occupancy Benchmarks
  • Retail Revenue
  • Spa Visits
  • Hotel and Resort Spa Capture Rates
  • Spa Employees

Julie Garrow, Founder and Managing Director of Intelligent Spas stated "global statistics provide useful information and give an indication about the state of the industry, whereas country/city level benchmarks enable spas to more accurately understand their local market place and compare their performance. For example, average treatment price differs quite significantly across markets. Spas in the USA achieved US$125, whereas spas in India, Malaysia and Bali recorded less that half that. We are pleased to prepare these new reports so spa owners and managers may better identify ways to improve their success."

Thank you to the spa owners, managers and group directors who supported the research project. Instructions to access your report was sent in a separate email.

We gratefully acknowledge our Research Sponsors who contributed financial and other support to the project, highlighting their meaningful thought leadership and dedication to the industry:

  • TAC – The Assistant Company
  • Asia Pacific Spa & Wellness Coalition (APSWC)
  • Spa & Wellness Association of Singapore (SWAS)
  • Association of Malaysian Spas (AMSPA)
  • Malaysian Association of Wellness and Spa (MAWSpa)

Guenther Poellabauer, Managing Director of TAC The Assistant Company (spa software), added “the spa industry is present all over the world, however it is not always easy to get an overview of statistics and detailed reports. We use the Global Spa Benchmark Reports from Intelligent Spas as an important tool for keeping an overview and understanding standards in spas worldwide. The report is a great tool and a solid foundation for profound business decisions.” 

Andrew Jacka, Chairman of the Asia Pacific Spa and Wellness Coalition (APSWC) added “the spa and wellness industry has very limited reliable statistical information available to base its claims of growth and development upon.  It is for this reason the APSWC is very pleased to support this significant benchmark report which will enable many industry operators to assess their future.  We urge all industry players to participate in industry research as those that provide the input can garner the most benefit from the resultant output.” 

The President of the Spa and Wellness Association of Singapore (SWAS), Edward Wong, shared “I find the detailed information in the Global Spa Benchmark Report very useful in supporting business review and strategic planning for spa owners and managers. The comparisons of 2008 and 2018 global and regional benchmarks are astonishing. I recommend all spa stakeholders to read this report.”

The President of the Association of Malaysian Spas (AMSPA), Datin Jeanette Tambakau stated "with the spa and wellness industry fast becoming the world’s largest leisure industry, an accompanying need for information and statistics arises. The industry is naturally looking to define marketing strategies and examine past and future trends. Yet while the services, products and, in some cases, profits of the industry have grown exponentially, the gap in quality information and statistics has grown wider. Thus, AMSPA is in full support of Intelligent Spas’ significant Benchmark Report as we converge on a need to increase our knowledge about this vast global spa industry."

Dr Baskaran Kosthi, Senior Advisor and former President of Malaysian Association of Wellness & Spa (MAWSPA) added "the wellness and spa industry has grown so rapidly around this region and even globally. As a result, it's tough to keep up with the statistics. I'm glad Ms Julie Garrow has put in so much effort and time to come up with this detailed report. Please take advantage of such fine work."

Subscriber Discounts

Subscribe to Intelligent Spas' email newsletter to receive discounts codes. Purchase online, insert and apply the code at checkout, then download the report file immediately. More details about our new series of Spa Benchmark Reports, including the full list of benchmarks and sample pages are at

The list of new Country Reports and Packages are below:

  • Bali Spa Benchmark Report 2019
  • Greece Spa Benchmark Report 2019
  • India Spa Benchmark Report 2019
  • Malaysia Spa Benchmark Report 2019
  • Maldives Spa Benchmark Report 2019
  • Thailand Spa Benchmark Report 2019
  • USA Spa Benchmark Report 2019
  • PACKAGE:  All Country Reports 2019 (Bali, Greece, India, Malaysia, Maldives, Thailand and USA)
  • PACKAGE:  South East Asia (Bali, Malaysia and Thailand)

The full list of benchmarks included in the report is below:

  • Spa Set Up in 2019
    • Opening Hours
    • Treatment Hours Available
    • Spa Size
    • Number of Treatment Rooms by Occupancy
    • Supporting Facilities
    • Treatment Locations
    • Treatment Starting Prices
  • Total Revenue
    • Revenue per Spa
    • Revenue per Visit
    • Revenue per Square Metre/Foot
    • Revenue per Treatment Room
    • Revenue per Available Treatment Hour
    • Revenue per Employee
    • Revenue per Therapist
  • Treatment Revenue
    • Treatment Revenue per Spa
    • Treatment Revenue as a proportion of Total Revenue
    • Average Treatment Price
    • Treatment Revenue per Visit
    • Treatment Revenue per Treatment Room
    • Treatment Revenue per Available Treatment Hour
    • Treatment Revenue per Therapist
  • Treatment and Occupancy Benchmarks
    • Number of Treatments Sold
    • Treatment Room Hours Sold
    • Average Treatment Time
    • Treatment Room Occupancy
  • Retail Revenue
    • Retail Revenue per Spa
    • Retail Revenue as a Proportion of Total Revenue
    • Average Retail Revenue per Visit
  • Spa Visits
    • Visits per Spa
    • Proportion of Female and Male Visitors
    • Visits per Treatment Room
    • Visits per Employee
    • Visits per Therapist
  • Hotel and Resort Spa Capture Rates
    • Capture Rate of Total Hotel Guests
    • Proportion of Total Spa Visits from Hotel Guests Versus non In-House Guests
  • Spa Employees
    • Total Employees
    • Number and Proportion of Therapists
    • Employees per Treatment Room
    • Therapists per Treatment Room

You may purchase the reports and packages online at, then download the report file(s) immediately.

About Intelligent Spas

Intelligent Spas is the only independent research company specialising in the spa industry which provides consistent, reliable research globally. Intelligent Spas provides 'performance enhancing' publications for the spa industry, via actionable research and detailed operations and training manuals, which are available for immediate download and starting from just US$30.

Those interested in spa industry research and resources may visit to view and immediately download available Spa Industry Research Reports and Spa Operations and Training Manuals.

News Media Representatives

Reference Source as:   "Country" Spa Benchmark Report 2019 by Intelligent Spas 

Notes - only content in this press release may be quoted in public. Additional statistics contained in Intelligent Spas' newsletter may not be quoted publicly without written permission from Intelligent Spas, to preserve the subscriber-only benefit.

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