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Spa Menu Revenue Analysis Manual

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A link to download the files will be emailed to you as soon as the Manual is ready - expected mid October 2021.


The Spa Menu Revenue Analysis Manual helps to identify how you may increase treatment revenue and minimise costs associated with unpopular treatments, by highlighting well performing treatments in terms of the number of treatments sold and revenue generated. As you track the menu's performance, the results are automatically generated to enable you to quickly modify your spa menu to include the most popular and profitable treatments.

This Manual is also ideal for Spa Consultants who aim to help their clients increase revenue, reduce costs and perfect their service offering.

There are two components of the Manual:

  1. The detailed Microsoft Excel spreadsheet automatically generates a collection of treatment revenue and sales benchmarks as you input your data - see the list of benchmarks below.
  2. A supporting written Manual guides you through how to use the spreadsheet and read the automatically-generated benchmark reports, plus provides advice on how to use the results to tweak your spa menu to maximise revenue.

The following benchmarks will be automatically generated by the Excel spreadsheet once your data is inserted:

  • Total Treatment Revenue and breakdown by treatment type and individual treatment
  • Number of Treatments Sold by breakdown by treatment type and individual treatment
  • Treatment Revenue per Available Room
  • Treatment Revenue per Available Treatment Hour
  • Treatment Revenue per Available Treatment Bed Hour
  • Treatment Revenue per Employee
  • Treatment Revenue per Therapist/Aesthetician
  • Average Treatment Price
  • Average Number of Treatments Sold per Day
  • Treatment Room Occupancy / Utilisation Ratio
  • Treatment Bed Occupancy / Utilisation Ratio
  • Employees per Treatment Room
  • Therapist/Aesthetician per Treatment Room
  • Treatment Revenue per Square Metre
  • Treatment Revenue per Square Foot


Simply follow the steps in the Word document and enter your treatments, prices and number of treatments sold per day into the Excel Spreadsheet and the Benchmark Reports will be automatically generated. The years included are 2021, 2022 and 2023. Over time, you will see monthly and yearly performances of each treatment and treatment type.

I have always found Intelligent Spas' Manuals indeed relevant to spa operations, practical, very useful and helpful. I highly recommend them.

Thanks for your great work Julie.

Farida Brouwer, Founder & Managing Director, Salamander Lifestyle

Important Notes:

Pricing is based on 3 Different Business Type User Licenses

  1. Single Location or Bulk Quantity Locations
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Julie Garrow

Julie Garrow developed a mission in 2001 to assist spa owners, managers and employees provide seamless spa experiences to their valued guests, after realising via consulting and mystery shopping projects, new spas in particular, were not operating efficiently and delivering the promised level of relaxation. Her consulting career in hospitality and leisure in the late 90’s led her to specialise in the spa sector when it was still a very young industry and Julie founded Intelligent Spas to author a range of publications which spas could easily reference and implement in order to improve their performance and service delivery.

Julie initiated a partnership with Maggie Gunning, an experienced spa director and consultant, to develop a range of international standard, Spa Operating Policies and Procedures Manuals, resulting in detailed and practical guidelines spa owners, managers, and employees require to support an efficient business, whilst delivering consistently high service standards. The manuals have been updated and refined over the years as the industry has matured. Julie and Maggie have teamed up again to provide quality spa treatment manuals for new and existing spas.

In 2009, Julie was awarded the "Distinguished Industry Leader" title in The Crystal Awards Asia Pacific, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.

Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing. Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.

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