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ABOUT THE RESEARCH
The first detailed benchmark report focused on wellness spas identified the following key results compared to industry averages collated recently across multiple countries - wellness spas:
- Achieve higher annual revenue;
- Employ more people;
- Attract a greater percentage of local residents; and
- Generate more revenue per square metre/foot.
"Wellness spa owners and managers may benchmark their performance against these unique 'wellness spa' key performance indicators to identify areas of strength or weakness, then create a relevant plan to protect their business," explained Julie Garrow, managing director of Intelligent Spas. "Whereas, those who aspire to, or are considering adding more wellness services or wellness-inspired treatments, may use the research findings to learn more about the relevant performance benchmarks and develop strategies for incorporating more wellness into their menus and facilities."
Over 90 statistics are contained in the Wellness Spas Benchmark Report, which is available for purchase and immediate download at www.IntelligentSpas.com.
The main contents of the report include:
- Employees and Visitors
- Financial Benchmarks
- Hotel Performance
- Spa Business Models
- Spa Infrastructure
- Spa Menus
- Standard Treatment Pricing
- Complimentary Food and Beverages
- Spa Industry Trends
- Unique Selling Propositions
For the purposes of the research, Intelligent Spas defined a wellness spa as offering a variety of spa treatments and packages incorporating wellness attributes, health and fitness related services, classes and consultations, plus an emphasis on wellness throughout its branding. Selected spa owners and managers were invited to participate in the research by completing a detailed survey, which enabled the provision this new industry information, delivered in a concise, written report format for quick and easy reading. Intelligent Spas thanks and appreciates those who supported this inaugural study.
The Wellness Spas Benchmark Report was prepared by Intelligent Spas and is the first study to specifically identify key performance indicators for wellness spas. The report contains a variety of statistics to help wellness spas better compete in the global spa industry. Information was collected via a detailed survey completed by spa owners/managers, then combined with additional research conducted by Intelligent Spas to provide a concise financial report.
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Table of Contents
, Founder and Managing Director of Intelligent Spas, began her market research careerover 20 years’ ago in the tourism and hospitality sectors, then pioneered statistically reliable ‘spa’ industry research across the globefrom 2001.
Specialising in quality spa industry research, Julie created Intelligent Spas’ uniquely independent, “Global Spa Benchmark Program”, which produces a range of key financial and operational benchmarks to help spa operators track and improve their performance. She authored a chapter entitled “Spa Industry Benchmarking” in the published text book ‘Understanding the Global Spa Industry’, which was edited by Marc Cohen and Gerard Bodeker and published by Elsevier in 2008. Julie has also developed and conducted various Spa Consumer Surveys across the Asia Pacific region.
Julie achieved "Distinguished Industry Leader" in The Crystal Awards Asia Pacific 2009, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.
Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing.
Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.