Intelligent Spas  ...100% independent, spa industry intelligence

Spa Benchmark Reports and Industry Surveys

"Spa benchmarks provide opportunities to monitor, improve

and maintain your competitiveness"

Julie Garrow, Managing Director, Intelligent Spas

The Power of Benchmarking

Spas

Intelligent Spas' Spa Benchmark Reports provide a plethora of statistics which empower spa owners and managers to immediately identify their spa's strengths, weaknesses and opportunities to improve by comparing their spa's performance against the local industry's performance. Such benchmarking practices enable spas to become and remain competitive, whilst maximising profitability.

SPAS - click here to participate in the next Spa Benchmark Program in your country.

Other Businesses

Suppliers, consultants, government and tourism departments, educational institutions, industry associations and other organisations servicing and supporting the spa industry also reference spa benchmarks to plan, develop and deliver relevant spa-related products, services, campaigns and initiatives, whilst keeping up with the latest trends in each unique spa market.

100% Independent Research

As the only 100% independent research company specialising in the spa industry, Intelligent Spas is able to collect and publish reliable industry research which consultants, associations, spas and suppliers are unable to gather due to confidentiality issues, proven by Intelligent Spas' unprecedented survey response rates.

Current Reports Available

• NEW - Thailand Spa Benchmark Report December 2009

• NEW - Australia Spa Benchmark Report November 2009

• NEW - South Africa Spa Benchmark Report October 2009

• NEW - Dubai Spa Benchmark Report July 2009

• NEW - Global Spa Benchmark Report May 2009

• China & Hong Kong Spa Benchmark Report 2002-2010

• Vietnam Spa Benchmark Report 2007-2010

• Cambodia Spa Benchmark Report 2007-2010

• New Zealand Spa Benchmark Report 2002-2010

• Spa Industry Profile Indonesia 2003-2009

• Spa Industry Profile Taiwan 2006-2008

• Spa Industry Profile Singapore 2003-2008

• Spa Industry Profile Malaysia 2002-2007

• Spa Industry Profile Philippines 2003-2007

Click here to review the Reports Descriptions and detailed Table of Contents

- Volume Discount Packages available...

The Research Provides

1. Financial, management, operations and profile benchmarks for more accurate business analysis.
2. Current industry trends to enable more reliable business planning.

The Research Enables

1. Spas to directly compare their performance against the industry averages/benchmarks and instantly identify strengths, weaknesses, opportunities and threats in order to improve their performance.
2. Suppliers and other organisations supporting the spa industry to develop and provide relevant products and services.
3. The establishment of government, tourism and financial initiatives to help develop the industry and assist the sustainability of individual businesses.
4. Ongoing and accurate media coverage of the spa industry, which directly generates greater awareness and additional spa visits.
5. Effective planning of educational courses and career development programs to address the demand for adequate qualified staff to service the industry.

Report Features

The Spa Benchmark Reports contain:

1. Financial and performance benchmarks such as revenue, visitor numbers and employment, plus key benchmark ratios critical for reliable business analysis and planning including:
   
   - Treatment Room Occupancy
   - Average Treatment Rate
   - Therapist Productivity Rate
   - Revenue per Available Minute
   - Average Revenue per Spa
   - Revenue per Treatment Room
   - Revenue per Square Metre
   - Revenue per Employee
   - Revenue per Visit
   - Employees per Treatment Room
   - Visits per Treatment Room
   - Visits per Employee
   - Average Daily Visits
    

2. Other quantitative survey results relating to spa types, locations, business models, capture rates for hotel and resort spas, infrastructure, supporting facilities, plus therapies, treatments and programs offered.
3. A summary of qualitative industry trends and observations from spa owners and managers.
4. Where possible, a selection of key survey findings are broken down to identify benchmarks for day spas versus destination spas, as well as by location.

The editable file format is available allowing easy extraction for internal/client reports and plans - choose Site, Enterprise or Consultant Licenses).

Value for Money

1. Intelligent Spas' reports contain information which businesses find logistically and financially impossible to collect.
2. Commissioning a consultant to perform a survey could cost over $100,000 for a single survey, with a response rate much lower that surveys performed by Intelligent Spas.
3. The Spa Benchmark Reports for a specific country typically contain industry averages as well as breakdown analysis by spa type.
4. Intelligent Spas' volume of global distribution enables the retail price per report to be very cost effective.

How to Purchase the Publications

1. A selection of statistics are released for the media to quote, but you can only gain the real benefits of the industry research by purchasing the full reports.
2. Click here to visit our Secure Online Store to purchase and download the reports immediately.
3. Some reports are available in local languages including Traditional Chinese, Thai and Bahasa.

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