Intelligent Spas ...quality spa industry intelligence
|Operations Manuals Industry Statistics Consumer Research Free Newsletter Contact Browse/ONLINE STORE|
Register For Updates
Subscribe to our "Spa Industry Intelligence" Newsletter to receive announcements and summaries of new spa industry research...
Intelligent Spas recognises the media is a key contributor to spa industry growth and development. Our philosophy is to support you with research and statistics that add depth and value to your writing.
You may review our recent news releases to quote statistics and trends. Please note: To comply with copyright regulations, the source (stated in each News Release) is to be referenced correctly when Intelligent Spas' research is quoted:
If you require information in addition to that included in our press releases, kindly complete the Email Form below and we will endeavour to respond to your query by the due date.
The information contained in Intelligent Spas' publications is subject to strict copyright regulations. Those who purchase Intelligent Spas' publications may submit a written request if they wish to include quotes and/or other information from the reports in external presentations. Simply complete the Contact Form and outline the conference name, date, topic, list of information required and the due date.
Those who have not purchased Intelligent Spas' publications may quote from our News Releases above provided the information is referenced correctly as stated within each release.
Quotes from information contained on Intelligent Spas' web site are welcome provided the source is referenced as: "www.IntelligentSpas.com".
Please refer to our Copyright Statement if you would like more information about referencing or quoting information from this web site. For additional information please complete the above email form.
For the purposes of reliable industry benchmarking, Intelligent Spas defines "spa" as:
"a business offering water-based treatments
practiced by qualified personnel
in a professional, relaxing and healing environment"
Source: Intelligent Spas
This definition was developed to support the original meaning of spa being "healing through water". Water-based treatments may include body wraps, body scrubs, baths, etc. A relaxing and healing environment distinguishes spas from standard beauty salons and clinical medical centres that are not promoted as spa businesses. Qualified personnel include employees who have successfully completed professional external training courses and/or on-the-job training of relevant standard operating and treatment procedures required of a professional spa businesses.
In order to benchmark effectively, data needs to be collected from similar types of businesses. For example, it is not reliable to benchmark a large day spa with extensive facilities against a basic nail spa with no facilities. This would not provide accurate data for either business to use. Therefore we exclude "other" types of spas from the survey so the benchmark data is usable and reliable for eligible spas. A strict definition is also required to enable reliable collection and comparison of survey information across multiple countries.
Intelligent Spas' 'benchmarking' definition and calculation of total spa numbers may therefore differ slightly to spa definitions and spa estimates published by local spa associations and other industry representatives which generally promote a wider definition which includes "other" types of spas and this is necessary in order to achieve their specific objectives. The various estimates of spa numbers may be promoted effectively and even together by simply referencing the source and elaborating on the differences.
There are also salons and other business types using "spa" in their name which confuses the situation further. Comprehensive research is conducted to review business types and the following are excluded from Intelligent Spas' benchmarking survey in order to produce reliable and comparable benchmarks for spa operators: