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Intelligent Spas ...100% independent, spa industry intelligence |
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Company Profile Mission: To provide 100% independent market intelligence to guide spa industry performance and growth. Intelligent Spas provides research which businesses find logistically and financially impossible to collect About Intelligent Spas Intelligent Spas publishes a variety of spa business intelligence publications including industry surveys, financial and operational performance benchmarks (KPI's), consumer research and operating procedures manuals to empower stakeholders, such as spa operators, hoteliers, consultants, investors, developers, suppliers, associations, educational facilities, government departments and others interested in the spa industry, to maximise their performance. Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001 to assist the performance and growth of this important industry, Intelligent Spas pioneered spa industry research across the greater Asia Pacific region and its Global Spa Benchmark Program is currently underway in over 80 countries. All research is self-funded which enables high response rates, resulting in reliable market intelligence. Intelligent Spas also publishes a range of Spa Operations Manuals designed to assist spa businesses raise service standards, improve customer satisfaction, create and maintain spa ambience, implement employee training and reduce costs associated with waste and inefficient processes. Intelligent Spas' manuals and research findings are published in electronic report format and aim to be practical, intellectual and affordable, appreciating many spas are small businesses with busy schedules and tight budgets. The electronic report files reduce production and delivery costs, whilst enabling immediate fulfilment, that is, the information is available for immediate viewing and download via the Online Store. |
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"100% Independent Research" defined Intelligent Spas is unique as it offers a completely independent view of the spa industry and is able to collect industry data which consultants, associations, spas or suppliers are unable to gather due to confidentiality issues.
100% Independent Research = Intelligent Spas:
1. Self-funds all research 2. Does not conduct consulting studies for individual businesses 3. Does not form alliances with third parties 4. Does not have interests in other businesses 5. Is not influenced by members, boards, committees or sponsors This independence policy ensures the confidentiality of all individual survey responses submitted is maintained and publications are prepared without bias and for the benefit of all those interested in the spa industry. |
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Founder and Managing Director Profile
Hospitality, tourism and leisure consulting experience was gained with global advisory firms including PricewaterhouseCoopers in Singapore and KPMG in Melbourne, Australia. Client projects conducted across the greater Asia Pacific region included market research, industry surveys, feasibility studies, business plans, technology strategies, process mapping, as well as branding and marketing strategies. Julie also acquired valuable hotel industry experience as Market Analyst and Market Information Manager for a regional hotel group based in Sydney, formerly known as Southern Pacific Hotels (SPHC Group) which was acquired by BASS/InterContinental Hotels Group (IHG). She was responsible for major corporate projects including re-inventing an established hotel brand which involved comprehensive market research, as well as advising the individual hotels within the group on market research, business planning, product development and campaign analysis. Pioneering spa industry and consumer research across the greater Asia Pacific region, Julie develops and manages Intelligent Spas' Global Spa Benchmark Program which is now underway in over 80 countries. Julie has published a range of Spa Operations Manuals covering the following topics:
- Spa Human Resources
Management Julie also authored a chapter on 'Spa Industry Benchmarking' in the published book entitled "Understanding the Global Spa Industry" and is regularly quoted in trade and news media. |
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Australian-born
Julie Garrow is the Founder and Managing Director of Intelligent Spas.
Graduating with a Bachelor of Business specialising in Tourism,
Management and Marketing, Julie draws on almost twenty years' research
experience from both industry and consulting perspectives.