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News Release

A Spa Integration Guide for the Hotel Industry, Released by Intelligent Spas Pte Ltd

Singapore, 12 March 2002 - Intelligent Spas Pte Ltd launches its inaugural Spa Industry Report, Spa Integration, the first in a series of vital intelligence reports for the rapidly developing Spa industry.

Spa Integration is primarily a professional guide to assist Hotels, Resorts, Serviced Apartments and similar facilities, explore the need for Spa services and outlines the actions required to effectively integrate a Spa facility into the property. However, it also provides useful information to managers of existing Spas aiming to refine their operations and improve performance, to Spa owners who would like to initiate partnerships or alliances with Hotels and similar facilities, and to consultants who advise clients on Spa developments.

The fifty page report has four key chapters:

1. The introduction section sets the scene to explain why Spas are the new trend and discusses how hotels can respond to this.

2. A variety of Spa types are defined and the key components of a Spa are described, including infrastructure, treatments, products, technology and equipment.

3. A critical path for integrating Spas is recommended, which incorporates research, business model analysis, Spa concept design, financial analysis, Spa development, synergies with relevant Hotel departments, brand strategy, marketing activities and implementation advice.

4. The report concludes with a summary of tips for successful Spa integration.
Julie Garrow, Managing Director of Intelligent Spas and author of Spa Integration stated "it is important for Hotels to assess the viability of developing a Spa, rather than just following the trend. Spa Integration describes research activities that can be undertaken to firstly identify if a Spa development is viable or if an alliance with a local Spa is a more efficient business model. Once the Spa concept is defined, it is imperative to integrate the Spa effectively into the property in order to maximise the potential of incremental revenue for the hotel. The Spa Integration report outlines these strategies".

Some valuable synergies can be initiated with various hotel departments in order to integrate the spa effectively. Some examples include:

• Training all front-line Hotel staff in the Spa's main details, such as the location and range of services, so they can confidently respond to guests' inquiries.

• Providing scripts and booking procedures for reservation and front office staff to encourage Hotel guests to visit the Spa.

• Displaying Spa promotions in lifts to increase awareness of the Spa.

• Spoiling VIPs with Spa product samples instead of fruit baskets.

• Offering packages that include both Hotel and Spa experiences.

Ms Garrow continues "by creating a clear branding strategy and conducting targeted marketing activities, the Spa can be an integral part of the Hotel and induce substantial business in a competitive market".

Kirien Withers, editor of Spa Integration says "the report documents effective integration tactics and strategies that will drive the potential of the spa facility. It is a valuable tool for hotels who aim to provide professional spa services to their guests and spas who want to capture a larger proportion of the hotel market".

The Spa Integration for Hotels, Resorts, Serviced Apartments and Similar Facilities is available for immediate download

- Review Report Description and Table of Contents

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Source: Intelligent Spas, Spa Integration for Hotels, Resorts, Serviced Apartments and Similar Facilities