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Intelligent Spas Releases Spa Consumer Survey Results
Singapore, 5 April 2004 - Intelligent Spas Pte Ltd, an independent spa industry research company, has published the official results of a Spa Consumer Survey featuring the latest behaviours and preferences of spa goers from across the Asia region. Conducted in conjunction with Spa Asia Media Pte Ltd, publisher of consumer magazine Spa Asia, the findings outline habits relating to visitation, spending, travel planning, preferences and opinions. The report also highlights specific analysis on spa consumers from Singapore.
Some key findings from the survey are summarised below:
Julie Garrow, Managing Director of Intelligent Spas, stated "the aim of the survey was to identify the collective opinions of spa consumers and report these to spas owners, managers and other stakeholders in the spa industry to assist their business decisions. The analysis is a key tool in guiding the future direction of the spa industry".
Michael Loh, Group Publisher of Spa Asia Media, stated "SpaAsia and SpaTrade Journal are designed respectively for the readers' and the trade's benefits. With that in mind the only way we can effectively deliver what our readers want would be to understand their needs and opinions through these carefully designed surveys. Such efforts are realised with the assistance of a professional and specialised analyst such as Intelligent Spas".
About the Spa Consumer Survey Asia 2003 Report
The Spa Consumer Survey Asia 2003 report presents the findings of three surveys conducted between October 2002 and October 2003. Key behaviours and preferences of spa consumers across the Asia region were captured, including:
The data analysis and preparation of the Spa Consumer Survey Asia 2003 report was conducted by Intelligent Spas Pte Ltd. The responses were collected via a series of three online surveys, designed and implemented by Spa Asia Media Pte Ltd.
The Spa Consumer Survey Asia 2003 is available for immediate download
Contact Intelligent Spas for other enquiries.
Source: Intelligent Spas, Spa Consumer Survey Asia 2003